Facebook Advertising Advantages

Written by Brandon Sharp Sunday, 11 September 2011 03:51

As more and more companies advertise on Facebook, you're probably thinking, "Should I join Facebook, too? Why should I advertise on Facebook? What can I gain from it?"

As more and more companies advertise on Facebook, you're probably thinking, "Should I join Facebook, too? Why should I advertise on Facebook? What can I gain from it?"

Don't worry. Many other companies who haven't joined the Facebook bandwagon are having the same thoughts. But whether you're zeroing in on the local market or want to go international, Facebook is a good place to start advertising your brand. Here's why:

Social networking is still growing. By advertising on Facebook you will get access to over five hundred million active users. These are people who log onto Facebook every day and interact with family, friends and groups, play games online and click on advertisements. All you need to boost your business is a portion of these users. Once a people begin like your brand, it will be posted on their Facebook wall where all of their contacts can see it.

By using social networking you can reach a large number of people with purchasing power. Another reason you should use Facebook to advertise your product is because you brand will be seen by people with the capacity to buy. Teens aren't the only ones on Facebook. Some of the social network's most active users are between the ages of 26-44 years old; people who are working and have money they would like to spend.

Facebook allows you to connect directly with your customer base. Yet another reason you should be advertising on Facebook is that you have the opportunity to get up close and personal with the people who like your brand, people who use your products and can spread the word. These are people who already know you and are recommending you to their friends. Unlike traditional advertising where you get your brand in front of thousands of people, but you have no idea if they are actually interested in your product, Facebook lets you reach only those people interested in your brand. This is possible because of a wonderful little feature called the Like button. When people "like" your brand or product on Facebook, your ad goes on their walls making it available to all of their friends.

Facebook is also very cost efficient. You can start advertising with a simple fan page to announce new offers, promotions and sales for the people or customers who already like your brand. This type of promotion doesn't cost you much.

Social networking allows you to get through to your target audience. You can present your ads to users in a specific geographical area. It does no good to advertise to people who don't have access to your brand or live in a part of the country or state where they, for whatever reason, can't get the product you offer. It is much easier to close a sale when you reach only potential customers, not window shoppers.

Advertising options on Facebook are so versatile, the sky's the limit. Besides having a fan page, you can invite people to an event, hold a contest, upload a video ad, have a poll or even give away samples of your products. There are so many ways to promote your brand; all you need is a little imagination.

With all the advantages that Facebook brings, why are you still stuck on traditional advertising? If you haven't gotten on Facebook yet, do it now. Don't let your brand be left behind!