Is Trading Links With Different Sites Still A Good Thing

Written by Sean Spear Monday, 29 August 2011 08:04

Just about everybody in the Online marketing field know that backlink building can definitely make or break their online business. Time was that people used to trade links with other websites as a way to build up the number of backlinks that they had. But with all the modifications that Google has made through the years, is this still considered a good marketing and advertising technique? In this post we are going to be looking at just that, in order to inform you about the answer.

Just about everybody in the Online marketing field know that backlink building can definitely make or break their online business. Time was that people used to trade links with other websites as a way to build up the number of backlinks that they had. But with all the modifications that Google has made through the years, is this still considered a good marketing and advertising technique? In this post we are going to be looking at just that, in order to inform you about the answer.

So basically a backlink is a web page link that points from one site to a different site. These inbound links are viewed as votes for your website by the major search engines. So essentially the more backlinks you have pointing to your Internet site the higher your website will rank in the major search engines. However you also have to comprehend that not all backlinks are created equal. Let's just say you have a link on a Internet site that has a page rank of 3, if the backlink is on the home page of that website you'll find that it has more value than if the backlink is found on a sub page of that Internet site. You need to look at the actual page rank where your backlink is located to determine its value, but the home page rank may make a slight difference in value.

One thing you have to understand about people when they trade inbound links, is that the link they add to your Internet site is usually on a deeper page of the website. For this reason the value of this backlink is not as powerful as if it had been on the home page. In addition these link pages can end up with hundreds or even thousands of other links pointing to various other sites. Google does not like to see this kind of thing so obviously these backlinks aren't really counted.

Something else that many of you may already know is that Google prefers one way links rather than link exchanges. A one way link is actually when you have a link on some other Internet site but you don't link back to that Internet site. When Google views one way links they offer that link more strength than a link that has been exchanged. Something else you have got to be careful of is trading backlinks with websites that Google doesn't like as this could hurt the reputation of your website. Which is not what you are trying to do, but it can occur when you trade backlinks.

The only time trading inbound links can provide rewards for you is when the page where your link is has a very good page rank and a great deal of visitors. If your link ends up getting concealed on some deeper page of the site there is a great chance that the page where your link is, isn't even indexed by Google. The trouble is that most websites that trade links actually have a links page that does not get indexed. To summarize, when you are able your better off creating one way links and you can find ways to do that, but exchanging links is something which is going by the wayside.