Producing a Landing Page that Gets Results

Written by Kevin Reza Tuesday, 23 August 2011 08:28

The landing page is the most essential resource in your internet marketing. If you do not own a good landing page you cannot expect to receive a lot of conversions. In order to get a landing page that will have plenty of conversions, you have to have copy that is very specific. Secondly, try to do things that will make people take action. But, there are many marketers who do not feel qualified enough to write a influential landing page, even though they are not that complex to write. Let's discuss some key points that you need to keep in mind when working on the copy of your landing page.

The landing page is the most essential resource in your internet marketing. If you do not own a good landing page you cannot expect to receive a lot of conversions. In order to get a landing page that will have plenty of conversions, you have to have copy that is very specific. Secondly, try to do things that will make people take action. But, there are many marketers who do not feel qualified enough to write a influential landing page, even though they are not that complex to write. Let's discuss some key points that you need to keep in mind when working on the copy of your landing page.

Prepare for the Screen: Before you begin creating your landing page, you have to determine where your copy will go, how it will be developed and the areas that you will focus on the most. Remember that your landing page is not going to been on a sheet of paper, but on a computer screen instead. So spend time and make a rough draft of your landing page on a sheet of paper. This is so that you have a good indication of what you will be doing before you start. Determine where the design elements will be placed, where the text will be displayed and how the buttons will be positioned. You have to be clear on how much of your content will be seen above the fold of the screen. This will be the first thing your visitors can view when they arrive on your landing page without having to scroll down the screen. Getting ready for this in advance gives you more clarity and makes it easier for you to create your landing page once you get started.

Ensure Your First Paragraph is Short The longer time that it takes you to get your readers from the beginning of your ad copy to your call of action, the less opportunity you will have for converting them. So be certain that your first paragraph is not too long and that it remain around one to two lines in length. The beginning of your copy is the most critical component because that is where your reader makes a decision to continue reading. When you get through the first paragraph, you can modify the length of the paragraphs that come up. But, do it within moderation. All of the paragraphs should have 5 or less lines. Do not deviate from this rule. Placing a lot of white space in your copy will give your visitors a more tranquil reading session. This is something that will be soothing for the eyes.

Get Rid of the Distractions: Remove anything that averts your visitor's focus from what your landing page is trying to accomplish. This could be things such as visual clutter or links that go to other pages. The last thing that would want is for your readers to meander around your page and exit without taking any kind of action. It all consists of making sure that things will remain on track and still be short and sweet. Your visitor should be drawn towards you ad copy, promotional graphics and your USP. Your visitor will not be overwhelmed when your landing page supplies them with the information they need without bombarding them with unneeded information. When these kinds of diversions are taken away, you will start to get more visitors who convert.

In conclusion, writing a good landing page is not hard. You just need to keep the right aspects in mind while you are doing it.