How Buying Website Traffic Works and Different Reasons People Do It
Written by Jeff McAvoy Thursday, 18 August 2011 08:03
Buying web traffic is without doubt an unconventional approach to building your website. This essay will explain where purchased traffic comes from and several reasons why individuals spend money on traffic for their web page.
Where does the traffic come from? The individuals who actually see the sites that purchase traffic are not generated by spam or pop-ups in anyway. These are real humans who get to the page organically. This is achieved by expired domain re-directs, and misspelled search terms in search engines. For example, let's say a person is in the market for a guitar to purchase at cheapguitars.com. If the traffic seller owns cheapguitars.com, that person is redirected to the site of the person who purchased web traffic and the result is targeted traffic for that person's similar site. The person experiences a re-direct as if the buyer of the traffic owns that initial domain, in this case, cheapguitars.com. Companies that sell traffic own an abundance of of domain names in hundreds of different categories that match almost any area of interest or subject.
It is encouraged to test out the traffic seller first buy purchasing one of their least expensive plans. Make sure they will give you statistics to follow with a member log-in area. Subsequently, don't just trust that, link Google Analytics to your site to make sure the traffic created is not just IP addresses being pointed to your home page. If it is real people, you can except matching activity on your site as prior to buying traffic. This includes bounce rate (percentage of users that leave your site within 30 seconds and don't press anything), time spent on site, page views and several other metrics. There are a lot of excellent web traffic sellers out there, so don't be frightened off by the possibility of a few bad apples. That is the problem with anything.
If you own an ad words campaign, mailing list sign-up, or sell a product you should definitely see conversions comparable to your past performance prior to buying traffic. For instance, if you have a 1% historical conversion of visitors purchasing your product or signing up for your mailing list and you bought 1,000 visitors in your category to test it out, you really should expect to see 8-12 individuals sign up for your newsletter or purchase your product. This is aligned with your prior conversion rate.
Use bought traffic as a supplement to your overall development strategy for your website or blog. It's not a magical remedy to developing mass followers or money. Quality content on your website or blog and quality products is how you develop a following and create conversions. Once individuals are driven there, it is up to you to be certain your visitors go away delighted and keep coming back.
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Lastly, if you are curious to buy traffic, or just want to learn more about how to purchase traffic, please take a look at TrafficFan.