3 IM Pitfalls That Trip You Up - Why New Internet Marketers Don't Succeed

Written by Rebecca Longster Tuesday, 09 August 2011 06:00

Anyone who's been paying attention at all knows that there's no such thing as job security, let alone financial security, anymore. High unemployment rates and more people struggling just to get by has become the rule rather than the exception.

Anyone who's been paying attention at all knows that there's no such thing as job security, let alone financial security, anymore. High unemployment rates and more people struggling just to get by has become the rule rather than the exception.

On the other hand, there now exists a wealth of opportunities for generating an income from home, thanks to the increasingly wide spread use of the internet all over the world. Thanks to the web, you can open up your mind instead of your wallet, and build an online business with much less money than it takes to build one off-line.

Just try typing the phrase "make money online" into any search engine and you'll find pages and pages of links to one program or another promising to teach you to do just that, via Internet Marketing of one form or another.

Really? People are really making wads of cash online? Where? Show me some ~ other than the ones who are making their wads of cash by selling you programs that are supposed to teach you how to do it. Trouble is, a lot of them can't ~ because 95% of the people who bought their program have moved on to some thing else. Why is that?

1) What Goes Up, Must Come Down ~ People read the sales pages (or at least the big red headings), look at the columns of figures pictured there, read the glowing testimonials from others who have bought and used the program, and the more they read, the more possible it seems that, Yes! You can do this! You can get rich! And then they start reading through the materials, which aren't nearly as clear and upbeat as all those testimonials.

2.) No Previous Experience to Build On ~ This new program they just purchased is unlike anything they've ever done before, and without any comparable past experience to reference, they're not sure how to proceed without "doing it wrong."

3.) Too Much Information ~ the program contains a long e-book, multiple audio cds, and/or video dvds, plus various and sundry "bonus" materials, such that it takes longer to get through the materials than it was supposed to take to make that first bit of income online.

Essentially, it all comes down to the fact that most people who buy these "make money online" programs don't know what they're doing and don't know where to go or who to ask (or even what to ask) to find out. They're stuck.

At that point, people have two choices if they really want to build an online business that will generate a decent income and grow with them. They can put that program they bought aside and invest the time and energy, days and perhaps weeks of it, researching the basic components they need in place to create and build an online business. Or they can find someone who has already done the research and collated the information, and ask.

Personally, I'd opt for door number 2.