Get Connected To Customers Through Gaming Sweepstakes Played Online And In Social Networks

Written by Thomas Neanderthal Wednesday, 15 June 2011 10:26

The internet has morphed from its infancy into a thriving world that exists in concert with reality. Through the widespread availability of wireless connections on mobile devices, as well as the low cost of lap tops, many people live online just as much as they live offline and this bleeding together has created an opportunity for marketers. Initially, outreach was done through intrusive emails that are now easily filtered out by email servers and pop-up ads that tend to annoy more than create business. Through the use of gaming sweepstakes and contest played online and in social networks, there is a real chance for connection between businesses and consumers.

The internet has morphed from its infancy into a thriving world that exists in concert with reality. Through the widespread availability of wireless connections on mobile devices, as well as the low cost of lap tops, many people live online just as much as they live offline and this bleeding together has created an opportunity for marketers. Initially, outreach was done through intrusive emails that are now easily filtered out by email servers and pop-up ads that tend to annoy more than create business. Through the use of gaming sweepstakes and contest played online and in social networks, there is a real chance for connection between businesses and consumers.

As a group, consumers are savvier than ever when it comes to market manipulations. We know when we are being sold something and so, for it to make a mark, it has to be different. Gaming sweepstakes are no longer the providence of the postal service.

Businesses are offering more incentives to buy from them with sweepstakes codes printed on receipts. This allows buyers to go online and do market research for the company by filling out satisfaction forms and, in turn, be entered into a raffle for monetary gain.

With their reputations solidified, sweepstakes allow consumers to feel an extra sense of appreciation, but it also benefits the business in the end as well. Through individual codes that are printed onto receipts, clients can go online and enter their code, take an online satisfaction survey, and be in the running for monetary reward.

Times are tough and rewarding consumers is the smart bet. This can also be done through the avenue of social networking. It is not an exaggeration to say that more people are social networking than they are subscribing to magazines and digital recorders have made skipping television commercials easier than ever.

Designing a game application is simple enough, but there needs to be a hook that will keep players engaged. The easiest hook is incentive and there is no bigger incentive than the promise of free services or deep discounts.

With a large number of players, you would be able to reach a larger audience than you would otherwise because, if the incentives are good, these players will send your game to their friends. The internet has created a demand for businesses to be more involved with creating relationships with their customers, but the pay off can be found in the bottom line.