Facebook PPC - Do You Need to Learn It?
Written by Dmitry Vasenyov Friday, 10 June 2011 05:17
This phenomenon is growing extremely quickly. Facebook has started to propose Pay Per Click advertising. Marketers are not ready to answer if it is a good thing or not. And to have your own judgment, you have to give it a try.
Nowadays, Facebook gives you opportunity to set up PPC advertisements. Your ads can target the information of the Facebook users. You can easily know their country, age, sex, language, likes and interests, education, relationship and friends and so on.
At the moment the PPC cost is less expensive than Google and you can pay for either on a CPC (Pay Per Click) or a CPM (Pay Per Impression). We advise you to pay per click until you clarify what exactly is working for you and what is not.
Follow some basic advice on Facebook PPC.
First of all, you should build a solid base of fans and followers-friends. Then build separate Facebook pages for the services or products you are planning to market. It also will help you to join Facebook groups with interests. But you should try to create a unique group different from the other groups.
After these initial steps you can venture into Pay Per Click advertising with your Facebook account. Begin by driving as much traffic as possible to your Facebook pages created for your products. It is easier to do with Facebook than with your blog or website. And the budget is also pocket-friendly as it costs only 5 cents per click. However, a $5 dollar daily budget is recommended for each of your campaigns.
But ensure you target the right market and direct your demographics to the right landing page. You do not want to pay for untargeted traffic.
And remember one more thing. You should get familiar with the Facebook PPC rules, find out their terms and conditions and follow them. They are different from what you know about Google PPC. Otherwise your Facebook account can be blocked without prior notice.
About the Author:
Facebook has become such a popular social network that it is little surprise facebook marketing plan has been involved into internet business and marketing. People implement facebook marketing ideas to promote their goods and services, to attract visitors to their sites and make money on the web.