Strategic Social Bookmarking Methods for Business Growth
Written by Andrew Parker Monday, 30 May 2011 09:16
For the past several years the rise of social bookmarking as a flexible tool for SEO and marketing has had a massive impact in IM. Bookmarking is heavily in use by online marketers for obtaining backlinks and additional traffic. However, there are long-term strategic methods that can be used at the more heavy weight bookmarking sites. However we do realize people are all different, and some people favor certain methods over others. If you have not been around IM much, then a bookmarking site is simply just a site where you can place bookmarks on the net. Plus you are able to tag your bookmarks with your unique search phrases which can help with some SEO but it tends to be temporary.
A few of years, or more, ago social bookmark sites were ranking very seriously in the Google results, and so many sites altered the link attribute from dofollow to nofollow - blame Google. Sites like Technorati and Digg, plus a few others, were able to rule the first pages of SERPS in Google as a result of their high PR status. Naturally, I make supposition about any impact Google had with those changing their links to nofollow. But I would not be surprised if that took place.
But you can achieve exposure when you take a more responsible approach to making use of social bookmarking sites. Mass backlinking profiles at bookmark sites are renowned for being just about useless and even spammy. However, I am knowledgeable of people who do take a few more minutes developing their profiles. More normal, non-spammy, profiles will not be deleted by the human reviewers - and that is why it's wise to do it like that. This truly is the best way to go for many reasons, and you will have the opportunity to use them for powerful bookmarking for a long time.
When you do build a useful profile with content material, then of course you can create an RSS feed from that. You can market your RSS feed at other places and RSS web directories. Then what you can do is work in your links and other relevant content. Just be sure you provide excellent content in your feeds and avoid being spammy with the links in them.
Just look at your feeds, and you will know when you're going too far with promotional links, etc. You can accomplish a lot if you have solid relationships in place at bookmarking sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.
The important thing about social bookmarking is how you use it is totally up to you. Most people are likely to just use them for backlinking, and it does seem that the approach outlined above is not applied by so many people. Maybe you can try it at just one strong bookmarking site and see how you prefer the results.
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