Easy Ways To Lower Your Google Adwords Minimum Bids

Written by Ram Collins Monday, 25 April 2011 07:53

Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time.

Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time.

You've spent time and money researching a market, more time and money putting a website together for that market and your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it. You sign up and begin creating your account, getting excited with anticipation off all that high quality traffic your about to get. You put in the keywords and Boom! Google adwords gives you this message "Increase quality or bid to $10.00 to activate" What is going on here!!?? What a scam.

New Adwords users are not aware that behind the Google success story is a very logical system following a strict algorithm. This system is called Google Bot. Google Bot is an hierarchical system that rewards websites with higher ranks in search results listings depending on their degree of relevance to users' keyword searches. The $10 minimum bid in my example above is an exaggeration. You can have a minimum bid of $5 or $1. Actually, minimum bids have to be given in cents, not in dollars.

Let's find out more about Google Bot. You do have the power to modify your Website to fit the relevance criteria used by Google. There are three things to consider. First, your ad groups should have a common "theme" focusing on a single keyword and its corresponding variations. Let us look at this sample adgroup - Discount Laptops. Keywords: discount laptops, cheap laptops, affordable laptops, really cheap laptops

When you use a themed approach to your ad group, you are in fact organizing your account around a collection of closely-related keywords which simplifies your copywriting. Google and Google users prefer that you use your keywords in the actual body of your ad. This is actually the second key step in reducing your minimum bids.

Really Cheap Laptops. Affordable laptops to fit your budget. Free shipping http://www.example.com/

This is another sample ad that Google will consider very relevant to the keywords in your ad group. When a user searches for these keywords, Google will have all these keywords that show up in the body of your ad in bold font. This makes your ad stand out. In this example, a user who types out the keywords 'discount laptops' would see all of the words 'discount' and 'laptops' in your ad in bold fonts.

Using the keywords on your landing page

Google and searchers love this also because you are focusing your landing page around the keywords that have been searched both Google Bot and the searcher will consider this very relevant, provided your supporting content stays on topic. This technique will increase your Quality Score which in turn will lower your minimum bids.

Lets recap the three pronged attack for lowering your minimum bids.

1. Have a single "theme" for your adgroup

2. Keywords should show up in the body of your ad

3. Use your keywords on your landing page