Take Advantage Of Your Trade Show Presence With Custom Exhibits

Written by Adrianna Noton Sunday, 24 April 2011 03:29

Both trade shows and consumer shows use custom exhibits as marketing tools to sell their products and services. It is also a forum to disseminate information about the company or new products it is introducing to the marketplace. The difference between trade and consumer shows is that the exhibitions for consumers include products and services that are of interest to homeowners and the general public. Trade exhibits target other companies that can purchase their products or services.

Both trade shows and consumer shows use custom exhibits as marketing tools to sell their products and services. It is also a forum to disseminate information about the company or new products it is introducing to the marketplace. The difference between trade and consumer shows is that the exhibitions for consumers include products and services that are of interest to homeowners and the general public. Trade exhibits target other companies that can purchase their products or services.

The sizes of of exhibitions vary from small, niche markets to large events with thousands of attendees. Many types of marketing products and collateral are used to promote the wares represented. Collateral includes brochures, white papers, demonstration scripts and other materials specifically designed to promote the company and products. The collateral is displayed and offered to attendees in a rented area that contains a booth or other type of furniture designed to compliment the collateral.

Trade shows are managed by show management companies. They specialize in obtaining halls, hiring contractors and taking care of all of the details involved with running a big show. One of their key tasks is to rent sections of floor space to companies that want to have a presence at the show. It is recommended to use the contracted labor provided by show management. They are familiar with the area and in union halls, it is required to hire them. The cost for any contractors used is in addition to the cost of the rented space.

Custom booths or exhibits use walls, stages, tables, kiosks and other types of display products to present marketing material and to give presentations of their products. Much time, energy and money is spent on creating an attractive booth for visitors. Much consideration is put into what the presentation will entail and the physical units that will be necessary.

Displays are the computer monitors, television screens, banners and other equipment that comprises the company's presence. Rental equipment is often used, and saves money for smaller companies. The configuration of the booth must be designed to get traffic to flow in and through it, so contact is made with as many potential customers as possible. Collecting contact information provides excellent leads for future sales calls.

Banner stands are units used to display a large graphic. They are portable and can be folded for shipping. Roll-up panels with a customized company message are often used on banner stands. Other types of signage that help promote the company include tension fabric banners and scrolling banners. The more attention that is drawn to the company at a trade show, the more leads they will get, which drives down the cost per lead.

Companies that attend a large number of trade shows typically have a customized booth constructed. It is shipped to each exhibition and set up on site. The company's event coordinators are responsible for overseeing the entire trade show presence.

For major corporations, a yearly trade show that they host can be their showpiece for new products. In order to remind people who they are and what they do, companies create giveaways, another type of marketing collateral. It comes in the form of branded key changes, pens, notebooks and other items that are freely distributed at shows in their custom displays exhibits.