Deliberate Marketing Planning With SOSTAC Marketing Framework

Written by Bruno Dalmati Wednesday, 20 April 2011 10:01

Strategic marketing planning with SOSTAC Marketing Framework offers a free template that will reduce costs and allow for the development and application of an effective plan. The plan may be found online and can provide quick and effective solutions to those who need a good plan quickly.

Strategic marketing planning with SOSTAC Marketing Framework offers a free template that will reduce costs and allow for the development and application of an effective plan. The plan may be found online and can provide quick and effective solutions to those who need a good plan quickly.

Anyone under pressure to produce an impressive plan quickly will find the template useful. Using the framework it will be possible to fill in relevant details quickly. If a Power Point presentation is produced each of the six headings can become a slide with a number of bullet points beneath it.

The framework provided by SOSTAC will cover all the essentials needed in a comprehensive marketing plan. It is fun to follow because once the framework is in place then filling in the necessary information is a process which ends in a product. One may have fun because one feels secure in the process of drawing up a durable plan.

In an extreme emergency one might get away with covering the first three steps in a presentation where time is limited. They deal with the initial stages in the development of a plan. However, for a complete presentation the final three steps are also essential because they represent the elements that will come into operation as the plan works in action.

The first three letters of the acronym stand for situational analysis, objectives and strategy. The first of these is the procedure of ascertaining through analysis what the position is of the product in the market place relative to internal and external factors. This step might also include an analysis of strength weaknesses opportunities and threats, commonly known as a SWOT analysis. Objectives deal with the overall goals that are to be achieved, such as making the product a best seller. Strategy covers the means that are to be employed in achieving the objectives.

SOSTAC is an acronym. Each letter stands for a one heading, the first three being Situational Analysis, objectives and, strategy. Situational analysis is widely practiced in many fields, including marketing, as a means of understanding where one stands, relative to internal and external factors that surround one. 'Objectives' refers to the question of where we want to get to and 'strategy' answers the question of how the objectives are to be attained.

The principles behind the strategic marketing planning with SOSTAC Marketing Framework must be understood. Free templates and further information is available online. Following this model should enable managers to increase sales economically and in an efficient and professional way.