The Internet and Home Based Business Have Created a Market For Independent Books

Are you aware of the fact that there are an estimated three million independent authors in existence worldwide? Just imagine the impact if once of these authors, or an aspiring publisher, determined how to turn this independent zeal into a home based business.

As it stands, it is estimated by "print on demand" companies that over 90% of their authors sell less than 35 books each year. To me, this spells opportunity. The challenge is expanding the position and exposure in the publishing market, and offering independent authors an opportunity to sell more books.

Traditionally, the market has an established base of around ten-thousand retail locations, which is large enough to garner the attention of the major publishers. However, unit sales of individual titles are in decline, leading some some experts to suggest that readers are growing tired of the same old thing. To me, this indicates a market need. The need for new authors, and new titles.

The entirety of books sales across all markets, excluding schools and textbooks, is estimated to be around twenty billion dollars per year. One percent of twenty billion dollars equals two-hundred million dollars. All that is required for independent titles to capture this one percent in sales is the formation of an online market in a central location, totally independent from any established publishing entity. Such a new creation would allow the independently published book to be purchased by readers from any corner the world. The potential increase in sales is exponential. The key is the development of this community, a destination for readers interested in purchasing the finest independently written and published books from around the world, and a place where the potential for independent writers can open up to the world. Such an arrangement is very suitable for a home based business.

The concept of this home based business is to open the market for independently written books, and offer readers the opportunity to shop for new titles, never before seen by the public at large. One community, bringing voices never heard, and stories never told to the world, removing the restrictions placed by physical proximity.

Nonetheless, the biggest problem with selling more independent books is that an individual cannot imitate what the bigger publishers do in a market which they control. The best opportunity to sell more independently published books is to create your own market. This is true for any new niche. The large publishing houses have for the most part failed to utilize the Internet to sell their books. This is a weakness, and a failure on their part. Correct their failure and go after their weaknesses. Establish your own online destination for selling books.

It is clearly not economically feasible to establish a brick and mortar presence for independently published books. The hurdles to even the smallest market share is cost prohibitive. That worries us naught because we now know that the best strategy is through the use of technology via the Internet. We can now create a combined web presence, and vast community where writers can market themselves and their book(s). Furthermore, this can be our home based business.

The strength of the independent writer and author is the combined size of the group. When we create the community and develop a following, the old adage "build it and they will come," will ring true. Major publishers relish in the fact the market for independent books are fragmented and floundering. However, such comfort is garnered from their own failure to recognize the power of the Internet. The last thing they want to see is a joining of forces into one location where readers can shop for books. The creation of a single community of independent authors would send shock waves throughout the business world.  Let us create our own market by utilizing the Internet and home based business, and stop trying to break into their saturated market.

Zero Cost. Zero Obligation.

SOSComplete!