How To Create Compelling Copy for Your Home Based Business Campaigns

Written by Jim Thompson Wednesday, 21 September 2011 09:38

Used correctly a squeeze page will create an increase in the number of leads that you will be able to market to over and over again, and it will increase subscribers to your Ezine publications. More is better since the primary purpose of the squeeze page is to generate leads.

Used correctly a squeeze page will create an increase in the number of leads that you will be able to market to over and over again, and it will increase subscribers to your Ezine publications. More is better since the primary purpose of the squeeze page is to generate leads.

Anyone who has spent time surfing the internet has encountered a squeeze page on some site, and we may have succumbed to the offer and given our name and email address to Opt-in. Getting an on line visitor to do this for your business website is exactly what you want. So when deciding on the blueprint for your squeeze page contemplate what the motivating factor or inducement to act will be, then bring forth the copy that will spur the visitor to give you their information. Part of this blueprint will be predicated upon any other direct marketing endeavors that you presently employ to drive traffic to your web page.

For instance. if you are using a classified ad or direct mail piece for a "FREE" offer to drive traffic to your site, then the squeeze page may be an avenue for the prospect to enter their access code to get their freebie. While different, all direct marketing activities are bound by a shared purpose- to increase revenues by getting new business.

Instead of entering information to to obtain a free offer, the prospective customer could be offered a Free newsletter, a Free Ebook or Enzine, or a free research report. The text of your page should state clearly that the person will be allowed to receive one of these items

The design and composition of your squeeze page could be elaborate or very uncomplicated. In its most elemental form it it might be: "Welcome to our Business - for additional information click here." And that's it! Or it could be a slide-in banner or some part of your web site's home page. Information about the product or service they want information about could be included in your copy or it can be a line meant to instill a sense of haste in the visitor to get them to fill out the information form so as to ensure that they receive the "Free" offer.

By definition the squeeze page should be brief. concise and have a clear call to action for the viewer. Although they may pique people, as a marketing method for businesses squeeze pages are extremely powerful .