Expert Status In Your Market? Here is What To Do
Written by Olivia Muratti Saturday, 27 August 2011 09:13
The standard advice so often given out by those with experience in IM is that you must convince your particular niche audience that you have expert status or know more then they do about the topic. We know how challenging it can be to convince a large part of any niche that you have some expert background; keep reading to see how to address this issue.
One of the major factors that you need to focus on when creating your expertise is to enhance your credibility in every possible way. An effective method to do this, that has been proven time and again, is conducting seminars and workshops that people can benefit from. Showing or talking about things that matter to your audience and also provide tremendous value will always win the day. Remember your greatest goal here is to work to establish your name, and you can give them your URL during the event. Regardless of what you do, just think it through very carefully and by all means create goals and a plan of action.
There's a great demand for classes that are run online through email; these email based classes can either be paid or free, depending on how you want to leverage them. Running an e-class is really easy because you don't really need much, but just good, high quality content that you can use as course material. Of course since this is email based, then you will have to use an email service for autoresponders. Much if not everything depends on your particular niche in terms of what can be done, but what ever you do make it extremely valuable. If you are smart then you will use formats and media other than simple text. Use different media and do not be predictable just in the interest of being dynamic and keeping them guessing.
People do seem to like variety with content, and another alternative or complementary approach is with using a webcast. A webcast is like an online seminar where you provide visuals to your participants and get them to view the content that you have created. In the end, you will discover that even though it will take a lot of work to gain their trust and become considered as an expert, it will be worth it.
What you want to do is use what you have just learned plus anything else on the subject and combine all of them together.