Home Based Business - Four Major Social Media Platforms

Print marketing which used to be the normal method of marketing is rapidly becoming undesirable not only for the home based business, but for business in general. For example, when was the last time you opened the phone book to retrieve information regarding a business, service or product? Probably a long time ago. Replacing this archaic form of marketing is social media marketing, the practice of marketing over social networking platforms.

The practice of promoting a brand, business, product, service, or organization over social media platforms is referred to as social media marketing. There are numerous different platforms available for social media marketing, all of which vary in terms of use, functionality, engagement and privacy. One of the most commonly used social media networks for the purpose of social media marketing is is Twitter. Using SMS, or short message service, "tweets" are limited to 140 characters and are generally not all that private. Twitter's main benefit is its effectiveness at virally spreading messages.

Over 400 million people actively use this next big social network. In fact, if it were a country, it would be the fourth most populated place in the world. You guessed it, Facebook is this mega social media marketing network which I am referring to. The majority of Facebook users establish their own personal profile page for the purpose of connecting with friends, sharing photos, videos and life updates. However, Facebook goes far and beyond personal profiles, by allowing businesses, causes, brands, organizations and services to make their own Facebook pages. Individual users can then "like" or "become a fan" of these products, which is then shared with their friends across the social network. This form of social media marketing serves as word of mouth advertising over the internet.

The two other main social media marketing platforms are YouTube and Flickr. YouTube receives over 2 billion views per day and is a video sharing website. Anyone can make a video and upload it to YouTube and share it with the world. Many businesses are harnessing the power of YouTube, recognizing its ability to virally spread low-budget (or free!) videos. Similarly, Flickr is a photo sharing website which allows users to create photo galleries, tag their photos and share them with the world. Both YouTube and Flickr allow for videos and photo galleries to be embedded directly on external websites.

Social media marketing has increasingly become adopted by organizations, over the four aforementioned platforms in particular. However, many organizations have come to recognize that the effective promotion of a home based business over the internet is a significant time commitment. Luckily, Stikky Media exists as a place for businesses to turn to outsource their social media marketing efforts. Contact Stikky Media for additional information on what they can do to spread the word about your home based business.

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