How A Custom Capture Page Can Help Your Business

Written by Bobby Pena Friday, 05 August 2011 07:54

It's hard to find anyone who doesn't understand the importance of effective advertising through the Web. However, it is hard to find people who actually understand how to effectively advertise themselves or their businesses online. One of the key parts of any online marketing campaign should involve the creation of a capture page that is designed to promote your business. However, with the prevalence of replicated pages, many people are becoming confused about whether custom capture pages or replicated pages are the better marketing choice.

It's hard to find anyone who doesn't understand the importance of effective advertising through the Web. However, it is hard to find people who actually understand how to effectively advertise themselves or their businesses online. One of the key parts of any online marketing campaign should involve the creation of a capture page that is designed to promote your business. However, with the prevalence of replicated pages, many people are becoming confused about whether custom capture pages or replicated pages are the better marketing choice.

A capture page is basically a standalone page that you drive potential customers to though online ad campaigns and emails. For example, you might place a link to a specific capture page in an ad that appears in specific search engine results, or you might email potential customers a link to the landing site.

The capture site is typically used to provide customers with information that is pertinent to the current ad campaign. This means that the page becomes a one stop shop full of information, which otherwise could only be found by visiting multiple pages on your main site. These capture pages help customers receive the information they need right when they need it without having to spend ages trying to find it all on your website.

There are several elements that any capture page should contain in order to be successful. Most importantly, it should contain your company's branding and it needs to look like it is a part of your main website. This does not mean, however, that it needs to contain any of the navigational elements from your main site, like menus or a sitemap. Additionally, the site should contain targeted keywords as well as a link to your main site.

Some people choose to replicate their capture pages, which means they publish the exact same page over and over again across multiple domains. These domains and sites are then stuffed with a variety of keywords that are supposed to help increase the amount of organic traffic (traffic from searches) they receive.

You should avoid replicating your capture pages because search engines are now coming down on businesses who do this by demoting them in the search engine results. Also, it makes your business look unprofessional. Custom capture pages, in contrast, will be appreciated by your customers for their unique content and by search engines.

Using a capture page with your email and online ad campaigns is a great idea. Make sure that each page is tailored to each campaign and avoid replicated pages at all costs. Your customers will appreciate your thoughtfulness and that's always good for business.