Magnetic Sponsoring by Mike Dillard - Secrets Revealed

Written by Grahame Brown Monday, 01 August 2011 07:51

In Magnetic Sponsoring, Mike Dillard talks about the key challenges encountered by most individuals when it comes to building a successful home based business, lack of leads, lack of results, and lack of money to execute a massive advertising and promotional campaign.

In Magnetic Sponsoring, Mike Dillard talks about the key challenges encountered by most individuals when it comes to building a successful home based business, lack of leads, lack of results, and lack of money to execute a massive advertising and promotional campaign.

Subsequently most people put up with the old school methods of calling genealogy leads, handing out sizzle cards, pestering their warm market and ultimately to buying leads.

The essence of Magnetic Sponsoring and the concept of Attraction Marketing is the ability to get people to call you about your business on a daily basis, which is easier and more fun than chasing family and friends or calling leads on the phone.

How marvelous would it be if you could get 5 to 10 people to call you about your opportunity for one reason or another every single day?

Not only is this possible, it is highly likely once you adopt Mike Dillard's principles of Magnetic Sponsoring.

It may surprise you to know that your success has absolutely nothing to do with your chosen primary company. People don't care about your company unless they can see that you know what you are talking about, and will primarily join you in your enterprise for one of two reasons;

They either see you as a mentor who can take them where they want to go or you can provide them with a marketing system that they can use to become successful as a home based business owner.

Once they can see that you can offer them this type of leadership and that you know what you are talking about, they wont care about what you do or how much it costs, they will just want to work with you, period.

In order to position yourself with maximum value in the mind of your potential prospect you should promote you and your business in the following order;

1. Promote yourself

2. Sell your marketing system

3. Position your primary opportunity

Just as nobody likes a pushy sales person or a clingy girlfriend or boyfriend, people tend to be repelled when you chase them to join your company.

Conversely, people love to buy and your goal should be to build an ongoing relationship with your prospects during which time you can provide them with carefully crafted marketing pieces which position your primary opportunity on the "back end"

When they are ready to join you in your primary company, it will seem like it was their idea to buy, rather than having been pitched.

So how do you become the alpha networker, which people flock to, with their credit card in hand ready to join your primary opportunity?

It doesn't take mush effort to separate yourself from the crowd and become someone others will pursue, once you adopt a long term plan of increasing your value to others so that you always have something to offer.

You can do this by increasing your knowledge and learning skills that others are not willing to learn, and demonstrating a high level of expertise and credibility when compared to the average person.

People are already searching online for your network marketing company, they know that they are going to join, they just don't know who with yet, by positioning yourself as leader and a person of value rather than pitching your company site like everyone else, these people will be attracted to join you.

This is the core of what Mike Dillard teaches in Magnetic Sponsoring, it takes away the pressure to sponsor and you will no longer repel people by appearing desperate. Once you stop trying so hard sponsoring becomes easy!

As well as a lack of leads and a lack of experience, new home based business owners often also struggle with a lack of money with which to build their business.

Funds are always tight when you are starting to build any new enterprise and for most people paid advertising is simply not an option, in fact most people who try paid advertising methods before they have acquired the necessary skill sets end up losing money.

Even if you are really good at retailing your companies products, your warm market is a very finite resource and will eventually become depleted, additionally your primary company will often have very restrictive rules about advertising their products online.

So how do you generate sufficient front end income, to stay in the game long enough whilst you find the people who will ultimately move your companies products, without running out of money or ending up buying leads like everyone else?

The smart people like Mike Dillard create self liquidating marketing campaigns, using something called a Funded Proposal, which enable them to generate front end cash over and above their companies' products

The problem with paying for leads is that you don't earn any money until you sponsor someone, by promoting an inexpensive information product to your target market (frustrated home based business owners) on the front end, you can generate the income that you need to sustain you during the building stages of your business.

The fact is, that 95% of people will say no to your primary opportunity and to survive you have to have the ability to make money whether they say yes or no.

Having the complete business model that you need to be successful, is dependent on combining your primary opportunity with a funded proposal