The 3 Myths Of Making Money With Podcasts Debunked

Written by Janis Markovich Thursday, 21 July 2011 09:12

Unless you have been living under a rock for the last few years, you will know that podcasting has become one of the coolest things on the web today. lots and lots of people are making podcasts to promote their ventures today then ever before and with ease. Podcasts are a great way to show value to your listeners and build your online brand. But can you really make money from podcasts? If so, is it really easy or does it take a lot of work? There are a ton of myths around the world of making cash with podcasts. In this post, I would love to dispel the biggest three.

Unless you have been living under a rock for the last few years, you will know that podcasting has become one of the coolest things on the web today. lots and lots of people are making podcasts to promote their ventures today then ever before and with ease. Podcasts are a great way to show value to your listeners and build your online brand. But can you really make money from podcasts? If so, is it really easy or does it take a lot of work? There are a ton of myths around the world of making cash with podcasts. In this post, I would love to dispel the biggest three.

Myth # 1 - It's hard to make a podcast and unless you have a background in radio or are a DJ, it wont sound right.

This cannot be any further from the truth. Podcasts can be made by anyone with as little equipment as a microphone and a PC or MAC. People today on the web are looking for authenticity not perfection. They want diverse sources for their information and with the platform of podcasting and the ease of making them, listeners are finally getting what they want. Raw, uncut, authentic content delivered by the experts who would not otherwise be able to have the skill or capital to go out on the radio.

Myth # 2 - Nobody generates lots of income by making podcasts.

Although it really does not make sense for charging folks to listen to your podcast, it really does make sense to build a brand and reputation with your podcasts so that you can become an leader in your subject. By being a leader more doors will open and you will be able to find more avenues to make more money. Again, podcasting is a tool. It will not alone make you money but the way you use it will prove how much make you money.

Myth # 3 - It takes very long to put your podcast online.

One of the things I love to tell my clients who got o me and ask about using podcasting to build their businesses is that they do not need to get it up absolutely perfectly, they only need to get it up! Now I am not saying that you should deliver poor quality but rather, aim to not try and perfect the podcast. Always remember people are searching for authenticity so it does not really matter if other people are making their podcasts more stylish. I am sure that when they started they did not get it perfect either. They did however get their first one up and that's what matters the most.

Podcasting is here to stay. Unless you have been living under a rock for the last few years, you know of or have enjoyed a podcast yourself. So why not put one up yourself? It's easy to do so and you do not need a lot of cash or experience. Also if done right, you can build a massive brand and make more money in the process. The most important thing of all is to not wait. Get out there and put up your first podcast online!