What All Bloggers Should Bloggers Should Understand About WordPress SEO

Written by Marina Buhman Friday, 15 July 2011 08:29

Your WordPress site can be easily optimized for the search engines if you take the right steps. However, you still find many people not taking the basic steps to work on the SEO of their WordPress site. So what has to be done for you to leverage WordPress SEO?

Your WordPress site can be easily optimized for the search engines if you take the right steps. However, you still find many people not taking the basic steps to work on the SEO of their WordPress site. So what has to be done for you to leverage WordPress SEO?

Excellent Content Is King: It's been said a hundred if not a thousand times before, yet people still can't seem to grasp this simple concept. If you want your blog to achieve great rankings in the SERPs, then you need to write and post great content. You already have an SEO advantage by using WordPress, so why not take it to the next level by posting amazing content? Every piece of content that you publish is valuable, and is an opportunity for you to reach out to your target audience like never before. Once you start posting useful and compelling content you won't have to hunt for traffic or relevant links because they will increase naturally.

Put your URLs to work in the search engine optimization effort as well. Change the URL so that it isn't a long and involved series of numbers and punctuation marks. The old way of doing URLs not only looks bad but doesn't clue the search engines in on what your page is about. People who read your site can appreciate this small change as much as the search engine bots seeking out information will. Just go to the settings panel and find "permalinks" to make the change. Yes, it's that simple.

Ensuring that you website validates will ensure that there isn't anything stopping your pages from ranking with the search engines.

Don't Overdo it on the Keywords: The goal is to forget about the search engines when writing your content and focus on your readers. What you want to achieve is to make your audience understand that you can provide them with compelling and interesting articles. But at the same time, you shouldn't forget the importance of SEO - therefore, injecting your keywords into your content in the right places is something you can't ignore. You want to write your keywords into your articles but it should be done so it makes sense. You need to pay special attention and not fall into the trap of stuffing your content with keywords, because you stand a good chance of being penalized by the search engines. You have to be careful to position your keywords in the right place. The ideal keyword density level is around 4% to 5%.

As long as you implement the advice, you might be surprised at how effective this surprisingly simple advice can be at increasing your rankings. To truly leverage WordPress to its full potential, you need to ensure that you are always bringing something new and improving your blog.