Learn How To Personally Sponsor 254 Reps In One Year

Written by Marenda Taylor Wednesday, 06 July 2011 06:56

Human beings are complicated creatures and so it is always a little risky to just make generalizations. Over time, however, a pattern emerges and we can get a very clear idea why so many people start in network marketing and then quit.

Human beings are complicated creatures and so it is always a little risky to just make generalizations. Over time, however, a pattern emerges and we can get a very clear idea why so many people start in network marketing and then quit.

Deflated by rejection from close family members and their warm market.

When someone is first introduced to a network marketing business they become very excited-mainly by the compensation possibilities-to start recruiting right away. Many companies will tell you to start with a list of your warm market and work from there. Even though this is a reasonable approach, rejection from this group can be very demoralizing and most people stop there. This means that the majority of recruits will give up after speaking with their parents for example.

Only recently has Network Marketing become seen as a viable and respected profession.

Unrealistic expectations for too early results with too little effort.

Depending on the way in which the business is presented, one can get the idea that there is not much effort involved. When new recruits realize that considerable networking and marketing is involved in Network Marketing, frustration quickly sets in. There is work involved, and any business that shows a model to you and says that you don't have to do anything is probably shady. All well-to-do network marketers worked for their success.

Too little focus.

Numerous network marketers have gained a reputation of jumping around and changing companies like they change clothing. At least this refers to those who flirt with success but never reach it.

The rule of thumb here is that you should establish yourself in one solid company before pursuing other companies. And if you do join more than one opportunity, make them complementary to each other.

Failure to work an easy to duplicate recruiting strategy.

With the advent of the Internet, Network Marketing has come a long way from the home meetings and house to house presentations. Doing these presentations was very scary to many people and so the recruiting chain often broke along the way. The point here is that if the recruiting process does not have a system that anyone can comfortably do, it will come to a screeching halt. Good network marketers know that a simple system must be in place or the trainer's efforts will not be properly duplicated. If the impression is given that a person must become an instant public speaker, giving motivational speeches at the local Marriott, they can be easily scared off.

You have to take the time to learn the system that has been field tested, rather than trying to invent your own methods. This does not mean that you should not be innovative, but there is no use to reinvent the wheel either, so be teachable.

Baby-sitting of down line consultants.

Teaching is surely a part of the strategy of building a strong team. Some marketers make the mistake of doing too much for their down line members thinking that if they did not their recruits will quit. This often backfires, however, because the down line members become comfortable and depend too heavily on their up line and never grow strong enough to build their own teams. There is only so much one can do for someone and no more. These lazy over-dependent down line recruits can become a liability instead of an asset to your team. So avoid the urge to micromanage your team; you will get burnt out. Teach your down line to fish instead of fishing for them.

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