Seo For Online Marketing

Written by Trevor Weir Sunday, 03 July 2011 09:14

Search Engine Optimization is a substantial part of what I puzzle out all day. Much of my daily work has to do with seo. I have been engaged in seo from previous to that date when Stanford university did the now famous deal with the two gentlemen that created google.

Search Engine Optimization is a substantial part of what I puzzle out all day. Much of my daily work has to do with seo. I have been engaged in seo from previous to that date when Stanford university did the now famous deal with the two gentlemen that created google.

A bit of search engine optimization history, during the early times of Altavista and OpenText was when seo was created. And that's when I made incredible amounts of 7 figure money for several very specific industries.

Serp optimization has always been about getting your Web pages as high in the search results as possible.

Is it always about how many visitors arrive ? That is truly an interesting question.

In your business perhaps the number of visitors is not the only significant factor, but the quality of the visitors relative to your product is then any position on page one of the major search engines serps is going to potentially bring you some small measure of business.

If you are on page one but in position number 7 then your traffic is truly a trickle compared to what web properties in the number 1, 2 or 3 positions in the search results are getting .

If one hundred new searchers a day review a certain Google Search engine result page, and your web property is in position 7 Through 10, you may be consider yourself grateful to receive just three of those visitors. Don't ever think that human researchers evenly click on the top 10 positions. Aliens might but not us landlocked humans. Positions 5 though 10 may get a total of twelve visitors while position three all on its own gets 6 visitors, and the highly coveted positions of one and two may together receive twenty five to thirty.

Some of you would be scratching your heads and saying Trevor, go back to public school because your math doesn't add up to 100. Correct, you would be, but if you humor me for a moment you will see that of the 100 visitors that arrive at that search page, more than a few will click on the paid ads at the top and right and perhaps more than 50% will simply try another search term or phrase.

This is what many of us do, right?

Making people click on your ad in the natural or organic serps is another art form entirely. A description such as "The ultimate cure for breast cancer ..." will obviously get far more clicks than a rather ordinary description like "Information on breast cancer..."

The goal however isn't just about just getting into the top 10 positions on the search engines, its really about getting your likely purchasers to take action ( on your listing in the search results ).

So, if folks won't voluntarily link back to your web property using the search terms that you really need to rank highly for on the search engines, what can you do? The answer, is not so simple, but in a way it is, though it may require thousands of hours of networking with your peers type of work, you must find a way to get it done yourself.