Three Tips to Get Your Site Loved By Google

Written by Pietre Zumas Sunday, 12 June 2011 09:29

Bloggers know that search engine optimization helps drive traffic to their blogs. Sadly, most bloggers think that squeezing in as many keywords into their blog posts is enough to get a page to rank high in Google.

Bloggers know that search engine optimization helps drive traffic to their blogs. Sadly, most bloggers think that squeezing in as many keywords into their blog posts is enough to get a page to rank high in Google.

Strategic SEO means so much more than simply saturating your blog with keywords and using rather underhanded techniques. To make your blog search-worthy, learn about three things that can earn you a better search engine reputation.

Use Keyword Research Tools. A keyword can make or break a blog post, depending on whether or not online users will be searching for it. Try Google Suggest, a service that can furnish you with ten of the most searched for key phrases or key words, depending on what word you are currently focusing on. Google Keyword Tool compares two or more key phrases of your choosing, according to which of those phrases have been searched for the most locally and worldwide. Yahoo's Overture is another key word search tool you might want to use. Just remember that before you spend time trying to come up with a winning blog post that revolves around one keyword, find out what the best keyword is first and foremost.

Avoid Quotation Marks. The first few words in a blog post's title, specifically the first six words, matter a lot. Use this knowledge to your advantage; plant the best key words in the first part of the blog post title. One other thing: steer clear of quotation marks when writing titles for blog posts. Quotation marks are like stop signs in all the wrong places, confusing search engines and making your blog post indexed incorrectly. It is better to avoid them.

Don't Use Spam Titles. Do not use black hat SEO strategies when formulating a title, such as overloading the title with keywords when the content has nothing to do with it. Search engine algorithms are much smarter now and can detect titles intended to "cheat" the system.

To recap, remember to do a little digging before you decide on which key phrases and key words to use; Use a keyword research tool of your choice to help you. Avoid the use of quotation marks in titles and headers, and stick to white hat techniques to avoid getting penalized by Google. Abide by these three tips and you will soon get a higher page rank.