Boost Your Sales Over The Short Term

Written by Owen Jones Thursday, 02 June 2011 05:38

There are fairly simple principles to follow if you would like to increase sales. In fact, it is so simple that it is hardly worth mentioning. The way to boost sales is to get more visitors to see your product or an advert of your product.

There are fairly simple principles to follow if you would like to increase sales. In fact, it is so simple that it is hardly worth mentioning. The way to boost sales is to get more visitors to see your product or an advert of your product.

If you can say that 5% of the population want to purchase your product, then to boost sales from 50 to 500, you only have to get ten times as many people to notice you. Easy is it not?

The way the big professional businesses achieve that increase in viewers is to throw millions or even billions of dollars into an promoting budget and create nationwide or even worldwide promoting campaigns.

Assuming that you are not an owner of a firm that can afford to do this, the question is: how can you attract more visitors to your website?

I am assuming here that you already have a web site that converts traffic (in other words visitors) to sales at a certain rate, say 5%. So, how do you boost the number of visitors from 100 per day to 1,000 per day?

There are various ways of achieving this objective, but the exact method varies depending on what you are selling. If you are selling a subscription or a high-cost service then you can afford to spend a bit more up front.

For instance, you could put an advert in the newsagent's window or in classified ads giving your telephone number and convert the inquisitive into clientele once they ring you.

You will learn how much you have to spend to get a certain number of interested probable clients and how many of these actually convert into customers. This is precious knowledge because it permits you to judge whether this type of advertising is correct for you and what your 'bang per buck' is.

However, this theory goes for all types of marketing and if you are like most Net sellers, you are working on a shoe string budget. Despite that, stick to first principles and keep as many statistics as you can think of. You may not know how to use those numbers yet, but something will occur to you.

As an example, I record the details of the number of visitors to my website each day and the number of clicks. That gives me an average: if a thousand people come to look, I get 80 sales. I also track the value of the sales and divide it by the clicks.

Then I know that, say, $240 worth of sales from 1,000 visitors equals an average of $3 a sale. Then I track the days of the week and by doing that I know that Saturday is more lucrative than Wednesday.

The days can vary by as much as 25%, so if you have an advertising budget of say $100 a week, it is better to go all-in on Saturday than $15 a day over the whole week because the costs are the same but the revenue is not. In short, if you want to create money on line. study the market as you would off line and put your promoting dollars where they matter the most.