The Complete Guide To Creating A Successful Internet Marketing Business

Written by Marion Douglas Thursday, 05 May 2011 03:54

If you're worried about what you don't know about internet marketing...don't be. Every one starts from ignorance. I can tell you that I started knowing absolutely nothing about the internet. I was so ignorant I couldn't even ask a stupid question.

If you're worried about what you don't know about internet marketing...don't be. Every one starts from ignorance. I can tell you that I started knowing absolutely nothing about the internet. I was so ignorant I couldn't even ask a stupid question.

So for those of you who are putting this internet thing together for the first time, this article is your life line. It will save you lots of time and a heck of a lot of money. I'm going to cover the six essential things you must have in order to have a complete online presence, share the sites I used and what I learned.

To start with, no professional of any kind would ever think of going into the game without his coaches. Good coaching is what ultimately separates the amateur from the professional. You will rise or fall in this industry based on the quality of your coaching staff and your willingness to be coached. You will save yourself 100s of hours of time and thousands of dollars by investing a little money in good coaching.

A good coach will more than earn their keep. Its in-expensive and will support you in reaching your financial objectives more quickly and efficiently. If your current mind set is that you don't see the value in getting a good coach; I would advise you not to come out here until you have had a change of heart. Your coaches will support you in avoiding many pit falls which you will most certainly encounter in your journey.

Having said that, one of the things you will need is a domain name. There are some guide lines you will want to adhere to in making your choice so check with your coaches on what they are. There are thousands of sites from which you can purchase your domain name and you could pay anywhere from $2.00 to as much as $30.00 each. Godaddy is the one I personally use. They are reasonably priced and provide excellent follow-up service.

You'll need a website or blog to direct people to, so they can find out about you and your product or service. Its' not necessary to spend lots of money on website design in the beginning, in fact these days you can set up a professional looking website or blog free. You can either Google "free websites" from which you will receive a bazillion possibilities or you can use one of the more popular sites either Blogger or Wordpress. I've used both and you can't go wrong with either.

An autoresponder service will also be a necessary system. This is the system that manages your advertising campaigns, your prospects, and your customers. You can get free autoresponder service on the web but you can not get support for them. Not the kind of support you'll need. Among the more well known are Aeweber and Constant Contact. Both are great services and well worth the money.

Of course you'll want to monetize your site in order to make any money. For that you will need a product or service. If you don't have either...not to worry there are literally thousands of developers who would love to have you market their products. In that regard affiliate marketing services such as Clickbank or Commission Junction will accommodate your needs. They are free services with thousands of products you can promote on your site. But don't go over board. Remember that your primary responsibility is to offer value to your perspective customer in your particular market niche, product sales is a distant second to that. If you're not providing value... how good your product is won't matter because no one will show up to buy it.

Whether you choose to promote existing products or your own product you will need a well written capture page. If you are offering a product developers product they will already have a number of different customizable capture pages. If you are promoting your own product you will have to develop your own. Again Google or Bing can support you in your search. Simply type in "lead capture page" you will get a million results.

If you intend to market your site via social networks such as facebook or twitter, then automation will be your best friend and there are two categories of options. One is the downloadable bots like Tweetank, the other is online services such as Hootsuite or Social Oomph. Both work well, just remember if you choose the downloadable bots and you have a power outage or system crash; that portion of your business will be shut down until the situation is rectified.

There are lots of bells and whistles you can add to this but if you are on a tight budget... like all of us have been when we first started, then this is all you'll need. For every paid service provided on the internet there is an equivalent free one, but you will sacrifice quality and support.