Be a Business Builder Not An Opportunity Chaser

Do you focus on business building, or business opportunities? Make sure that you think your answer through before shouting it out because these are two competing factions.

For instance, someone who focuses on business building takes the time to envision what they wish their business to become. They then translate the vision into a business plan based upon personal and competitive strengths and weaknesses, the market, and the available strategies to bring the vision to fruition.

Conversely, someone who focuses squarely on chasing business opportunities is opening the door to under achievement. Rather than spending time and effort on building their existing business, these individuals chase the so-called hottest trends. Such behavior completely ignores a focus on a product line synonymous with personal values, business growth, and the customer base which drives sales.

With no prerequisite but for whether the trend can make quick money, opportunists chase the phantom get rich quick promotions. While it is true the network matrix building is an important business asset, opportunist have a tendency to overlook the long-term strategic requirements of viable businesses.

On the other hand, business builders tend to analyze and develop business opportunities. The art of business building, whether on or offline, requires a skill-set which must be developed for a specialized, yet profitable, segment of the market. This is often referred to as niche marketing.

The major difference between business building and opportunity chasing is the way in which leverage is used. Opportunity chasers have a tendency to choose scenarios which feel feasible for their amount of commitment as a part of a team, or a network of affiliates. In this situation, is the opportunity leveraging, or are they being leveraged? I believe it is the latter. Conversely, the business builder is only attracted to business opportunities which offer products or services, and support a scalable business where personal time and return on investment (ROI) can be leveraged in exchange for profit.

Network matrix building is often structured to out-task the work required to run a legitimate business, up and down the legs of the network. While this strategy can definitely produce cash flow in exchange for products and services, any real or even perceived long-term benefit to members is commonly substantially less than anticipated.

Conversely, business builders outsource, as opposed to out-tasking required work, continually adding leverage to their personal time, instead of having their time fixed or diminished by matrix limits. The measurable difference between outsourcing and out-tasking is whether or not your additional time invested produces an increase of your ROI.

In theory, ROI should more often than not produce a positive outcome when engaging in business opportunities with the intent of business building. Unfortunately, opportunity chasers more often than not experience a negative results.

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