Business Opportunities - Set Your Marketing First

Setting up your marketing funnel is really the only way to drive traffic to a website, offer your services, products or business opportunities to your visitors and succeed in running a profitable turnkey home based business. This is easy enough to do, despite what some 'gurus' may tell you.

 

Let's begin by briefly descibing what is meant by a marketing funnel, also known as a lead funnel. Clearly, a funnel is wider at one end and narrower at the other. Not all visitors will buy from you, so your funnel will begin with a larger number and then bring them down to those who actually buy your product or partner with you in your business.

 

These 3 easy steps will show you exactly how to set up your marketing funnel.

 

To begin with you want visitors coming to your website. A basic truth but that is where it starts off - by marketing your services. You need to market or advertise your online presence so that people interested will know it is there and look at the offer you have.

 

You can do this in a lot of different ways. There are those you have to pay for and there are other methods to advertise for free or a very small investment. Briefly, there is Google Adwords, article marketing, ezine solo ads, and posting classifieds being just some methods to use.

 

Secondly, once a visitor has come to your website, you need a way to keep them coming back as very few will actually decide to purchase from you on their first visit. So to do this you want your marketing funnel to educate your visitors about yourself and your product.

 

 

A personal site will give relevant, friendly information and a form to record their contact info so you can then send them useful information by using an opt-in form and requesting them to join your list of potential customers. They will then receive regular updates from you regardless of how long it is before they visit again.

 

Lastly, the third bit of your marketing funnel involves your prospects and subscribers deciding that they are up to speed with what you can provide for them. They are ready to talk to you or just buy from you or partner with you in your turnkey online business opportunities. It goes without asying that the numbers will be a lot less than the original number of visitors that looked at your site.

 

That is why it is so important to drive as much traffic to your site as you possibly can. They are the lifeblood of your business and without traffic at the start of your funnel, you will have no-one to join you at the bottom end. Your marketing funnel also pre-qualifies your visitors so you could even look at this as more of a filter than a funnel.

 

So setting up your marketing funnel will lead to one thing. That is putting more money in your pocket. Get your visitors to your website and keep them coming back for more. This is how you will take full advantage of your business opportunities.

 

Zero Cost. Zero Obligation.

SOSComplete!